KRISTY LAWRENCE
ABOUT



















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Education
Pratt Institute
BFA, Graphic Design
2018


Employment Associate Design Director, Game Seven Marketing
Jan 2025 - Current


Senior Designer, Game Seven Marketing
Jan 2023 - Dec 2024


Full-Time Designer, Game Seven Marketing
July 2021 - Dec 2023


Full-Time Designer, 247 Laundry Service
Aug 2020 -  June 2021


Freelance Designer, 247 Laundry Service
Jun 2019 - Aug 2020


Freelance Designer, MTV
Dec 2018 - May 2019


Freelance Designer, Atlantic Records
Jun 2018 - Dec 2018


Junior Graphic Designer, MTV
Intern, Summer 2017


AwardsThe Come Up
Social, Best Content Series
Spotify News, 2025

Best of Category, Graphic Excellence Award
MTV, 2017


Clients Amazon Music
Atlantic Records
Hennessy
Meta
MTV
Netflix
Nike
Spotify
TikTok
Timberland

Skills
Graphic Design 
Creative Direction
Merch Design
Production Design
Photography
Photoshop 
Illustrator
InDesign
A little After Effects




Last Updated 24.10.31


1. Netflix: Paul vs. Tyson
    Role: Graphic Designer

     Agency: Game Seven Merch t-shirt design created for the historic Paul vs. Tyson fight on November 15, 2024, held at AT&T Stadium. The client was looking for a design that captured the spirit of vintage boxing posters and this concept was quickly approved with just a few minor tweaks. The shirts were sold on-site at the stadium as official event merch.  



2. Timberland Stoop
     Role: Graphic Designer

     Agency: Game SevenFor Timberland’s #BuiltForTheBold campaign, we brought The Timberland Stoop to life, a pop-up tour celebrating NYC’s culture and community across Manhattan, Brooklyn, and the Bronx. Each Stop featured a mix of programming, from creator-led workshops and product customization to exclusive drops, giveaways, and live performances.

I led production design, from wayfinding graphics to a custom, hand-made zine that served as the event guide. Every page of the zine was typed, cut, collaged, and scanned by hand, an ambitious but intentional choice to give it an authentically handmade feel. I also directed the visual look for the campaign’s social ads, extending the energy of the stoop into the digital space.





  

3. The RapCaviar Podcast
     Role: Graphic Designer/Art Direction

    Agency: Game SevenSpotify tapped us to launch the RC Podcast, a weekly
talk show hosted by Jinx alongside artists, producers, tastemakers, and executives diving into the biggest conversations in rap. I had the honor of leading the design and creative direction, covering everything from key art and billboard ads to on-platform creative. The process was smooth, with the final look approved in just a couple of rounds and the highlight was seeing the campaign come to life in Times Square, larger than life for everyone to experience.





4.  RapCaviar Trading Cards
      Role: Graphic Designer/Art Direction

      Agency: Game Seven
 I had the opportunity to design custom trading cards for Spotify, highlighting top hip-hop talent from Florida, Atlanta, and Memphis. Each pack featured 10 artists, complete with bespoke packaging and social versions that drove stong engagement. A yearlong project, it was detail-intensive but incredibly rewarding to see the designs shared with artists and fans alike.

                   

5. Paramore - ‘This is Why’ Photo Diary
     Role: Graphic Designer/Art Direction

     Agency: Game Seven















     view social post hereAs part of the launch campaign for Paramore’s new album This Is Why, Spotify collaborated with the band to create a social-first photo diary concept that offered fans a behind-the-scenes look into the album era.

With a mix of candid imagery and handwritten captions provided by the band, my role was to help shape the visual storytelling while finding a cohesive and authentic way to merge the photos and text into an engaging social experience.

Working within the existing asset library, I explored several creative directions, from polaroid-inspired layouts and notebook textures to layered typographic treatments, ultimately landing on a design that felt intimate and real, like a peek into the band’s personal scrapbook.

The final execution balanced the feel of an analog diary with the digital fluency of the Spotify brand, resulting in a concept that captured both Paramore’s edge and the emotional tone of the album.





6. Talking Heads Accolades
     Roles: Graphic Designer, Art Direction

      Agency: Game Seven










     view social post hereSpotify asked us to create a graphic that takes fans on a visual journey through the artist’s albums and film accolades over the years. Using images sourced directly from their Instagram, I designed each slide as part of a cohesive timeline.

To highlight key moments, I made cutout versions of the band members’ heads, using them as playful markers that pop against the backgrounds. The result is a scrollable, social-ready experience that’s both fun and visually dynamic, bringing the artist’s milestones to life in a way that feels authentic and engaging.

I’m really happy with how this turned out, despite limited resources, I was able to create a strong social-first graphic that the client loved.




7.  RapCaviar All-Star
      Role: Graphic Designer

     Agency: Game SevenWorked with the Spotify design team to create five 1-of-1 jerseys for RapCaviar’s All-Star rappers, complete with custom branded packaging. Collaborated with 3D artist Sina Piruzfar to bring the designs to life in his signature style for RapCaviar channels. The jerseys were delivered in custom Spotify boxes, and I contributed directly to jersey designs, ensuring they captured the personality of the artists while staying true to the RapCaviar brand.






8.  Artist to Watch
      Role: Graphic Designer

     Agency: Game Seven






   view social post hereTikTok invited us to create three immersive activations for VidCon 2023 in Anaheim, CA. We concepted The TikTok Galaxy which is a space where guests could journey through different dimensions and explore the vibrant universe of TikTok’s creator community. Designed to spark collaboration and inspire “out of this world” content, the experience brought creators together in new and exciting ways.

I led the production design for the project, establishing the visual ID for all wayfinding and event graphics. This included everything from step-and-repeats and wall graphics to signage and more, all unified under our bold, cosmic  look/feel.






9. Hennessy Made For More Tour
     Role: Graphic Designer

     Agency: Game Seven
I had the privilege of leading production for Hennessy’s Made for More Tour , an internally concepted campaign with a lighter, brighter, and fresher visual identity. We brought this new look to nearly 20 cities across the South, creating an immersive brand experience at every stop. My role spanned everything from designing custom patches and wayfinding to merch, truck wraps, and more all crafted to reflect and celebrate Hennessy’s refreshed aesthetic.






10.  Vidcon Anaheim
        Role: Graphic Designer

       Agency: Game SevenTikTok invited us to create three immersive activations for VidCon 2023 in Anaheim, CA. We concepted The TikTok Galaxy which is a space where guests could journey through different dimensions and explore the vibrant universe of TikTok’s creator community. Designed to spark collaboration and inspire “out of this world” content, the experience brought creators together in new and exciting ways.

I led the production design for the project, establishing the visual ID for all wayfinding and event graphics. This included everything from step-and-repeats and wall graphics to signage and more, all unified under our bold, cosmic  look/feel.




11. Meta Black History Month Celebration (Feb 2024)
      Roles: Graphic Designer, Art Direction

       Agency: Game Seven
Meta approached us to host a special community dinner for Black History Month, celebrating Black Creators and thought leaders at Tatiana’s by Chef Kwame Onwuachi. I had the opportunity to fully lead the creative vision from art direction and design to crafting the production details. This included mood-boarding the table experience and collaborating with the incredible Karla Smith-Brown of Olivee Florals to bring the evening to life in a way that felt both meaningful and memorable.



12.  Vidcon Anaheim (June 2023 )
        Role: Graphic Designer

       Agency: Game SevenTikTok invited us to create three immersive activations for VidCon 2023 in Anaheim, CA. We concepted The TikTok Galaxy which is a space where guests could journey through different dimensions and explore the vibrant universe of TikTok’s creator community. Designed to spark collaboration and inspire “out of this world” content, the experience brought creators together in new and exciting ways.

I led the production design for the project, establishing the visual ID for all wayfinding and event graphics. This included everything from step-and-repeats and wall graphics to signage and more, all unified under our bold, cosmic  look/feel.



12.  BROODS Logo Revamp
        Role: Graphic Designer/Art Direction

       Client: Atlantic Records





When musical duo Broods approached us for a logo refresh, they wanted to keep the spirit of their original mark while signaling a new chapter in their sound. I kept the logo type-based but reworked the overlapping “O’s,” turning a familiar detail into a visual cue for their evolution. The result is a logo that’s fresh, modern, and unmistakably Broods.





13. Rico Nasty Vinyl Packaging
       Role: Graphic Designer/Art Direction

       Client: Atlantic Records
 As part of the design team for Rico Nasty’s album “Nasty”, I had the incredible opportunity to contribute to the vinyl package design, right out of college. My work included helping select the vinyl color and shaping the overall packaging experience, ensuring that the physical product captured the bold energy and personality of the album. Being part of such a high-profile project early in my career was both inspiring and formative, and it continues to influence my approach to immersive, tactile design experiences.



14. 2017 Video Music Awards Book
       Role: Graphic Designer

       During my internship on MTV’s creative team, I contributed to the design of the MTV VMA 2017 Archival Book, a commemorative piece highlighting iconic moments from the VMAs spanning 1999–2017. The book, distributed to guests at the event, required careful curation and layout of legendary photographs from renowned photographers, including David LaChapelle. I assisted with layout design and photo archiving, ensuring each moment was presented with clarity and impact. This project was an incredible opportunity to engage with iconic imagery and storytelling, and it was recognized with Best of Category, the top honor in the Graphic Excellence Awards.